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Search Engine Optimization

We've found that most businesses don't realize that there are reasons that their competition places better in the search engine results, yet most realize that those higher placements mean more impressions and a higher likely hood of conversion on the leads generated from those impressions. We can help remove the road blocks that keep your site from climbing to the top of the Search Engine Ladder.

Search Engine Optimization is a Web Marketing Science unto it's own. This aspect of your online marketing needs to be treated as a separate entity entirely although most designers should have an awareness of which techniques help and which ones hinder the "Spidering" process

We work hard to stay on top of the latest trends, rumors and hypothesis in the search engine optimization world, Search Engines such as Google, Yahoo, MSN etc. are constantly tweaking their individual ranking algorithms to improve the relevancy of their results and to combat cheats that have evolved. It is important to note that these "cheats" often result in complete black listing of websites when found to be using them.

SEO The Process

In the case of existing sites where there is an existing and significant traffic level with no statistical usage data we will begin our process by implementing our usage tracking software into the site and monitor the trends to gauge current strengths and weaknesses of the site.

Audience Analysis Phase: Similar to the requirements phase of website design we begin with the identification of your target audience, with additional research into the common search trends, general interests and technical savvy of your target audience.

WebSite Code/Content Analysis: There are some very specific design styles/techniques that can hurt your index- ability with the search engine spiders. Likewise there are some specific techniques at a code structure level that can drastically improve the ability for a search engine spider to successfully crawl the relevant content of your site. We also take a look at the relevance of the content put forth on your site during this phase and may suggest inclusions or alternative wordings.

Implementation Phase: Once the required changes have been presented to you for your approval, and any resulting questions answered it is time for us to implement the changes. The new changes are tested and then put live onto your productions servers

Ongoing SEO: Through the use of the most complete statistical analysis tools available on the market at this time we begin tracking the effectiveness of the changes, monitoring for new trends and tweaking the optimizations to match the latest data on SEO as it becomes available.

SEO News Feed from SEOChat.com

Search Engine Optimization, Google Optimization - ...

08/31/2010 10:00 PM

More Viral Marketing Ideas

Yesterday we took a look at some marketing ideas that went viral to a greater or lesser degree. We considered some of the factors that encouraged any particular viral marketing campaign to grow as we looked at approaches from Dropbox ...

08/31/2010 07:00 AM

Viral Marketing Ideas

The right idea paired with the right execution carry incredible power. Get enough people interested and they ll start spreading it themselves. That is the essence of viral marketing. So how can you put that to work for you In this article we ll ...

08/30/2010 07:00 AM

Increase Google Traffic: Long Tail Content ...

Long tail keywords when grouped together can often bring in more traffic than shorter keywords with a lot more competition in the search engines. But how do you attract those visitors You will need to write long tail content geared to bringing ...

08/25/2010 07:00 AM

Yahoo Search is Now Powered by Bing

With Google being the current champ in the search engine kingdom other companies face a huge mountain to climb if they want to level the playing field. Research firm comScore reported that in July Google claimed a whopping 66 percent of the total ...

08/24/2010 07:00 AM

Internet Technology Lessons for SEO

This is an introductory lesson for new SEOs that are not familiar with how the Internet and websites work. An SEO with a clear understanding of Internet technology will be able to understand a lot of technical processes that can help to diagnose ...