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Search Engine Optimization

We've found that most businesses don't realize that there are reasons that their competition places better in the search engine results, yet most realize that those higher placements mean more impressions and a higher likely hood of conversion on the leads generated from those impressions. We can help remove the road blocks that keep your site from climbing to the top of the Search Engine Ladder.

Search Engine Optimization is a Web Marketing Science unto it's own. This aspect of your online marketing needs to be treated as a separate entity entirely although most designers should have an awareness of which techniques help and which ones hinder the "Spidering" process

We work hard to stay on top of the latest trends, rumors and hypothesis in the search engine optimization world, Search Engines such as Google, Yahoo, MSN etc. are constantly tweaking their individual ranking algorithms to improve the relevancy of their results and to combat cheats that have evolved. It is important to note that these "cheats" often result in complete black listing of websites when found to be using them.

SEO The Process

In the case of existing sites where there is an existing and significant traffic level with no statistical usage data we will begin our process by implementing our usage tracking software into the site and monitor the trends to gauge current strengths and weaknesses of the site.

Audience Analysis Phase: Similar to the requirements phase of website design we begin with the identification of your target audience, with additional research into the common search trends, general interests and technical savvy of your target audience.

WebSite Code/Content Analysis: There are some very specific design styles/techniques that can hurt your index- ability with the search engine spiders. Likewise there are some specific techniques at a code structure level that can drastically improve the ability for a search engine spider to successfully crawl the relevant content of your site. We also take a look at the relevance of the content put forth on your site during this phase and may suggest inclusions or alternative wordings.

Implementation Phase: Once the required changes have been presented to you for your approval, and any resulting questions answered it is time for us to implement the changes. The new changes are tested and then put live onto your productions servers

Ongoing SEO: Through the use of the most complete statistical analysis tools available on the market at this time we begin tracking the effectiveness of the changes, monitoring for new trends and tweaking the optimizations to match the latest data on SEO as it becomes available.

SEO News Feed from SEOChat.com

SEO Chat - Search Engine Optimization Tutorials

02/07/2012 01:00 PM
Scientific Results Of 23 Million Visits: Creating ...
When it comes right down to it, the titles of your content or your posts ARE your “hooks. Titles of blog posts, articles, videos, or any kind of content that are compelling and instill curiosity or a “need to know” will get looked at. Those ...
02/06/2012 01:30 PM
How A Cheap Hamburger Brought Top Search Rankings ...
Can you imagine paying $1,000,000.00 for a measly hamburger and soda? Is there any possible way that you would ever, for any reason, pay such an exorbitant sum? What I am going to do is prove to you that asking you to pay that amount of money for a ...
02/02/2012 06:00 AM
Zurker: Social Network for the 99 Percent?
What do you do if your pet enterprise fails? If you're a brave (or perhaps foolhardy) entrepreneur, you build something even more ambitious. Such is the case with Nick Oba. When his contributor-driven online magazine failed back in 2010, he came up ...
02/01/2012 06:00 AM
Overlooked Google Ranking Factors
When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.
01/31/2012 06:00 AM
Bing Local Basics
You run a local business, and you claimed your Google Local listing so searchers would see your website. That's a start, but with Bing and Yahoo together holding more than a quarter of the search market in the US, you're still leaving money on the ...
01/30/2012 06:00 AM
The EXACT Method for Crushing It On Google
In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.
01/27/2012 06:00 AM
Feed Your Blog`s Readers Well
What do a great cook and a great blogger have in common? A lot more than you might think. So grab a quick snack and keep reading for an explanation you can really sink your teeth into.
01/26/2012 06:00 AM
Google Simplifies Its Privacy Policies
Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when ...
01/25/2012 06:00 AM
Laying Out An SEO and Traffic Generation Strategy
I've only just started writing here at SEO Chat and already I think Ive created a bit of a problem. Ive discussed several techniques, but provided no real way of turning those into a single cohesive strategy. Consider this piece the first part of my ...
01/24/2012 06:00 AM
Google to Penalize For Excessive Above-the-Fold ...
Every marketer knows that anything “above the fold” will attract the most attention. That's why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from ...
01/23/2012 01:00 PM
The Google Search Optimization Truth You Aren`t ...
Personalized search makes it much tougher to know your site's exact standings in the SERPs. But you can use some of the recent changes to Google's features to help your pages turn up high in the results, and attract the traffic you're looking for.
01/20/2012 06:00 AM
SOPA and PIPA: Bad Ideas
Google blacked out its logo earlier this week to protest two bills currently making their way through Congress: the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). They're not alone; many websites went completely black, displaying ...
01/19/2012 01:00 PM
10 Steps To Being #1 On Google
The title says that there are 10 steps to being number one on Google. The truth is that there is only method -- and it is an absolute Google domination machine.
01/18/2012 03:00 PM
Jerry Yang Resigns from Yahoo
After 17 years, it comes down to this. In a surprising move, Yahoo co-founder Jerry Yang resigned from his position on the search company's board of directors – and from all other positions within the company. This resignation is effective ...
01/17/2012 09:30 AM
Real Link Wheel Secrets To Top Google Rankings
Many people have heard of link wheels. These are a somewhat old (and black hat I might add) technique for getting ranked well. The problem is that all too often the advice that I see given regarding how to build them is either poor advice (such as ...

 

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